Sometime in 2018...
As a keen (endurance) athlete with a real passion for nutritious food, Kevin noticed back in 2017 that many so-called 'nutritious' snacks on the market still contained a lot of sugar, fat, or other additives.
Surely there had to be a better way, he thought. And sure enough, a year later (in 2018), he teamed up with a dietitian to develop a model for screening balanced snacks. Kevin turned his frustration into a positive, entrepreneurial idea — and et voilà : JustBite was born.
What began as a search for more nutritious options quickly grew into something broader and fairer: it had to. Because snacking isn't just about calories or carbs. It's also about how something is made, who's behind it, and what impact it has on our planet.
So we widened our view. From purely nutritional → to sustainable → to fair. Without ever losing our original vision: better snacking should be logical, tasty and easy.
Today, we filter on three dimensions of "better":
Every snack excels in at least one of these three dimensions, and always in taste first.
Because without taste, there's no impact.
Our vision has evolved. Instead of focusing on 'healthy', we focus on better snacking: tastier, more mindful and fairer.
We believe big change never starts with guilt or strict rules. It starts with curiosity. With enjoyment. With something so tasty that you automatically choose it more often.
No sacred granola. No marketing claims that promise more than they deliver. Just honesty about what you eat.
We guide. We make it easy.
And we help businesses and teams make small choices that have a big effect.
Our SnackCheck 2.0 always starts from two simple principles:taste and naturalness.
Complemented by at least one dimension of better:more nutritious, more sustainable or fairer.
We don't claim anything we can't back up.
Want to dive deeper? Find the honest story on our impact page, with clear explanations and concrete choices around COâ‚‚, packaging, production and supply chains.
People shouldn't feel bad about what they eat.
But they do deserve transparent, tasty and better choices without hassle.
That's why we make better snacking easy for businesses, for employees, for teams and for everyone who'd rather skip the junk, but still wants to enjoy.
Un-guilty snacking made easy.
Always surprisingly tasty, and more sustainable, more nutritious or fairer.
Un-guilty snacking made easy
We make it easy to enjoy snacks that are more nutritious, more sustainable, or fairer.
We make it easy to enjoy snacks that are more nutritious, more sustainable, or fairer.