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Context
How do you surprise 50,000 loyal customers in a way that really stands out, right at the busiest time of year: the back-to-school period? Orange and Voo wanted to go further than ever this year. Their goal: give families extra energy for a fresh start to the new school year, with a message that fully matched their brand values of wellbeing, dynamism and positive energy.
Challenge: tight deadlines and big ambitions
Together with Orange and Voo, we faced a challenging brief: deliver 50,000 personalised, branded gift boxes to families across the whole of Belgium, within a tight deadline. The job had to be not only fast, but flawlessly executed, with careful branding and a selection of more nutritious snacks that suited the target audience.
Solution: energetic tailoring at scale
JustBite took on the challenge head-on and delivered a unique activation campaign. We developed specially designed branded gift boxes, matched to the house style of each brand, filled with a carefully chosen selection of "un-guilty" snacks. Every snack box carried the core message: "Back to school with healthier energy!"
Our team arranged everything from A to Z:
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Project management: full support, from planning to delivery.
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Design and branding: creating unique designs that perfectly matched Orange and Voo.
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Print-ready file preparation: technical follow-up and quality control of all materials.
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Handling and shipping: precise assembly of 50,000 boxes, including delivery right to each family's doorstep.
Result: 50,000 families full of energy
Within a few weeks, 50,000 families across Belgium received their snack box. The activation brought smiles to the faces of parents and children alike, and also strengthened loyalty and positive brand associations among Orange and Voo customers.
A smart, nourishing and impactful way to kick off the school year with energy!