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Context
How do you surprise 50,000 loyal customers in a way that truly stands out, especially during the busiest time of the year: the back-to-school period? This year, Orange and Voo wanted to go further than ever before. Their goal: to give families extra energy for a fresh start to the new school year, with a message that perfectly aligns with their brand values of health, dynamism, and positive energy.
Challenge: tight deadlines and big ambitions
Together with Orange and Voo, we faced a challenging task: delivering 50,000 personalized, branded gift boxes to families all across Belgium within a tight deadline. The task had to be executed not only quickly but also perfectly, with careful branding and a selection of healthier snacks that fit the target audience.
Solution: energetic custom work at scale
JustBite took on the challenge wholeheartedly and delivered a unique activation campaign. We developed specially designed branded gift boxes, tailored to the house style of each brand, filled with a carefully selected range of "unguilty" snacks. Each snack box conveyed the core message: "Back to school with healthy energy!"
Our team handled everything from A to Z:
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Project management: full support, from planning to delivery.
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Design and branding: creating unique designs that perfectly matched Orange and Voo.
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Print-ready file preparation: technical follow-up and quality control of all materials.
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Handling and shipping: precise assembly of 50,000 boxes, including delivery right to each family’s doorstep.
Result: 50,000 energized families
Within a few weeks, 50,000 families in Belgium received their snack box. The activation not only brought smiles to the faces of parents and children but also strengthened the loyalty and positive brand associations among Orange and Voo customers.
A smart, healthy, and impactful move to start the school year energized!